CLIENT
RADIOSHACK

AGENCY
BSSP

ROLE
WRITER

AD
KAT MICHIE

CD
ERIK ENBERG

DIRECTOR
EDDIE RINGER

The brief from the client was to tap into the maker movement. The one requirement: “use a QR code.” Sure, no problem. But we wanted to do more. So we made an integrated campaign that celebrated not just RadioShack parts, but the amazing things people were making with them.

The Great Create kicked off with interactive print ads that ran in Wired and Make Magazine. The ads featured working QR codes, physically built from real-world parts, and led to the campaign hub where makers everywhere could submit their own great creations. The coolest ideas got spun back out into new ads.