CLIENT
RADIOSHACK

AGENCY
BSSP

ROLE
WRITER

AD
KAT MICHIE

CD
JUSTIN BUCKTROUT

DIRECTOR
RYAN EBNER

This was my first TV campaign, as evidenced by the brick phones. The brief was about winning the holidays by giving the best gift. That doing that — would make you a champion. There were a lot of funny ideas in the deck based on sports analogies. We went the super hero route.

Darick Robertson, co-creator of the comic Transmetropolitan, helped us create the characters and we got to work with BSSP writer-turned-director Ryan Ebner. He helped us cram lots of product into each spot while keeping the humor alive for Radioshack's biggest campaign of the year.