CLIENT
OAKLEY

AGENCY
ELEVEN INC.

ROLE
WRITER

AD
TURNER JOHNSON

CD
MATTHEW WAKEMAN

DIRECTOR
ADAM WARMINGTON

In 2016, Intel teamed up with Oakley to create a one-of-a-kind wearable capable of tracking activity and providing intelligent coaching to train athletes. Radar Pace is dual initiative, meaning the device or the wearer can start an interaction at anytime.

To launch Radar Pace, we teamed up with Craig "Crowie" Alexander, one of the world's most famous Ironman triathletes. We focused on a lead line, compelling visuals and a video to show the world everything that the smart eyewear was capable of.