As NVIDIA became more than a parts manufacturer for the video game industry, we fully branded them as a consumer facing company. The new tagline was Made To Game and their CEO made the full announcement at the Game Developers conference in San Francisco.

Core to their new offering was a streaming service, which they billed as the Netflix of gaming. Powered by NVIDIA GPUs in the cloud, the new technology was launched through a series of devices branded SHIELD and on GeForce-powered PCs.

Role: ACD/Writer


Tagline and core branding



Packaging and retail experience

Product release video