CLIENT
NVIDIA

AGENCY
AKQA

ROLE
ACD (WRITER)

AD
ANDREW WENDLING

CD
STEPHEN CLEMENTS

DIRECTOR
NICO CASAVECCHIA

When NVIDIA wanted to be more than a parts manufacturer, they came to AKQA for help marketing themselves directly to gamers. I wrote the new tagline, Made To Game, and CEO Jensen Huang ushered in NVIDIA's Made to Game era in conjunction with the launch of their new microconsole, SHIELD TV, at GDC in San Francisco.

Made To Game was copyrighted and rolled out in stores, in print ads, on packaging and on Twitch — where a team of gamers streamed over 15 hours of content everyday on NVIDIA's new brand channel.