CLIENT
BUDWEISER

AGENCY
AKQA

ROLE
COPYWRITER

AD
WENDLES

CD
NICK STRADA

ECD
STEPHEN CLEMENTS

Budweiser, the most celebrated of American Beers, asked us how we could most celebrate some real American Heroes. So we crafted a campaign called Epic Salutes to honor men and women who served our country in the military.

Our first salute was Retired Tech Sgt. Christopher Brown. Chris was recognized in front of a full stadium as Grand Marshall at the Daytona 500, took hot laps around the track with Kevin Harvick and set on pit row for the race. The salute was epic start to finish.