CLIENT
MINI

AGENCY
BSSP

ROLE
WRITER

AD
NICK KAMEI

CD
STEVE MAPP

DIRECTOR
N/A

MINI partnered with Burton to launch the 4-door all-wheel-drive Countryman. Why? A shared thirst for adrenaline. A feisty disposition. And because Burton takes the same approach to going down the mountain as the all-wheel drive MINI Countryman takes to going up. 

The partnership took place at test drives on the slopes, dealerships nationwide, and the Burton U.S. Open Snowboarding Championships at Stratton in Vermont. We produced print work for dealers, lots of MINI swag, limited-edition Burton snowboards and failed to turn an MINI Countryman into an actual chairlift — despite our best efforts.