RadioShack wanted to show folks that winning the holidays with super awesome gifts makes you a hero. We threw sports analogies out the window and went the bionic route by creating the Holiday Heroes, an alliance of epic gifters that loved nothing more than shopping at The Shack to crush Christmas.
Darick Robertson, co-creator of the comic Transmetropolitan, helped us to conceive and craft over seven characters. Each :30 spot was packed with three heroes, three products and a deal on an art card. Here are some of the 15-second cut downs featuring one superhero in each spot.