THERE'S MORE TO EMMA
eBay wanted to promote their Buy It Now button to show the world they have brand new items that are easy to purchase. But they didn’t want us to do it at the expense of the awesome auction items they’re known for. So we created Emma.
Emma is both awesome and accomplished. Her coming-of-age story unfolds over time, like eBay's, with auctions early on and Buy It Now coming in the grown-up years. And because we needed to promote five different deals in a single spot, we dimensionalized her character using different endings for each offer.
iPhone 7 Release