CLIENT
EBAY

AGENCY
DIGITAS

ROLE
ACD COPY

AD
JESS ANDREWS

CD
SCOTT BJORK

DIRECTOR
ANDREW WONDER

In 10 months freelancing at Digitas I led several campaigns on eBay with each one focusing on a retail shopping moment for the online retailer. Strategically eBay was shifting to emphasizing new products over used or auction-style listings and this Valentine’s Day campaign was no different.

The spots were produced to highlight as many products as possible and shot over three days with Andrew Wonder. We worked to edit and finish with Wax in New York and I work directly with eBay as the account expanded under my watch.