MINI X BURTON

 

MINI partnered with Burton to launch the 4-door all-wheel-drive Countryman. Why? A shared thirst for adrenaline. A feisty disposition. And because Burton takes the same approach to going down the mountain as the all-wheel drive MINI Countryman takes going up. 

The partnership took place at test drives on the slopes, dealerships nationwide, and during the Burton U.S. Open Snowboarding Championships at Stratton in Vermont. We produced print work for dealers, lots of MINI swag and limited-edition Burton snowboards designed the MINI way.

Role: Writer

 

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Print

Slopeside Activation

Sunshade

Bumper Swag

Stickers

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Stoked