LIFT OFF WITH BLAKE

 

Blake Griffin's TV spot for his new Jordan kicks featured a lob-tossing sidekick, Dr. Drain. Our matching mobile experience let fans take over for Drain, as costar, in three simple steps. 1) Shoot a video of their lob pass. 2) Pair it with a Blake Griffin dunk. And 3) Add their favorite fly outro.

The promo video got 1.5 million views, we received videos from celebrities like Mark Wahlberg, Cedric the Entertainer and Macklemore, and over 2,500 fans submitted their own videos. Kudos to the dev team that stitched video clips together in the cloud in under two seconds for near-instant sharing on YouTube.

Role: Writer

 

Promo video

Mobile experience

Influencer videos

Fan videos

Desktop experience

Super.Fly 2 product video