CLIENT
ASHLEY

AGENCY
KETTLE

ROLE
CREATIVE DIRECTOR

CD/AD
EMILY HALE

ACD
SONYA GHORI

DIRECTOR
ANNA WOLF

Ashely Furniture wanted to rebrand to simply Ashley and beckon a new generation of millennials to their over 700 showrooms. The campaign borrowed from the culture of online style and fashion influencers to encourage new shoppers to “manifest their moodboard.”

The campaign was produced in collaboration with Anna Wolf and vacation theory to put a diverse group of women and men into perfectly styled homes that showed of the breadth and depth of style that the 'new Ashley' had to offer.